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Apps for Good announce Natalie Moore as new CEO

Dec 13, 2021
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Following an open recruitment process, we are delighted to announce the appointment of Natalie Moore as new Chief Executive Officer. Natalie joined Apps for Good in January 2013, building her experience through a variety of roles from Education Outreach and Development, to Director of Education and most recently Chief Operating Officer. Natalie is passionate about curating innovative education programmes to create an environment where young people from disadvantaged backgrounds can thrive. She previously worked on education programmes for the London Organising Committee of the Olympic and Paralympic Games and also serves as a Governor for Harris Academy Ockendon.

Natalie embarks on her new role at an exciting time. In October, we announced the launch of our new climate action and wellbeing programme, ‘Innovate for Climate Change’, which is currently in pilot phase across the UK and Portugal. With no bigger issue facing young people than the climate crisis, Natalie is committed to our mission of enabling every young person, regardless of their background, to be empowered with the skills and knowledge to use technology to take positive action.

This new appointment follows news earlier this year that Heather Picov had decided to step down from her role as CEO after more than 8 years with Apps for Good. Heather continues to work closely with Natalie, the team and board to support the transition.

Board Chair and Founder of Apps for Good, Iris Lapinski said, “On behalf of the Trustees and the Council of Members, congratulations on the new role, Natalie. Natalie brings to the role not just her deep understanding and commitment to the mission of Apps for Good but her passion and conviction that we need to evolve the organisation for ongoing impact. Thank you Heather, for your exceptional leadership, contribution and continued dedication to our vision during the challenging years of the pandemic and in particular the development of our Youth Advisory Board and our new climate action programme. I wish Heather all the best for her next steps. ”

Natalie Moore said, “I’m thrilled to have the opportunity to lead Apps for Good into its next exciting phase and follow my passion for using education and tech innovation to create an environment that allows young people to be inspired and achieve. I believe we have a fantastic opportunity to build connections and relationships with others that share our vision to empower young people to shape their world with technology and have a significant positive impact on the lives of young people. Our work is far from done and there are thousands of teachers and young people in the UK and beyond who can benefit from our current and future offerings and I’m looking forward to taking Apps for Good forward into the next stage of its journey.”