About Us

Building the diverse and inclusive tech sector of tomorrow

Our Story, Our Mission

Who we are

Apps for Good is an independent charity. Since 2010 we’ve worked with teachers to unlock the potential of over 200,000 students around the UK, and beyond, with our free technology courses.

Our courses encourage students to think about the world around them and solve the problems that they find by creating apps and products with machine learning and IoT.

We partner with large organisations to enhance the learning experience, provide opportunities for students and funding in order to remain free and accessible to as many young people as possible. We believe that this collaboration is essential to bridge education and industry.

Why we exist

Too many young people don’t have access to the skills they need to succeed in life. We support and empower educators to teach students everything they need to create a brighter future for themselves and for their community.

The tech sector is not inclusive enough, we want to ensure that the industry is open to everyone making sure it works to solve society’s biggest problems.

We are transforming computing education with our four core pillars.

AFG four pillars

Our Team

Our team is our main strength. We are supportive, collaborative, inclusive and thoughtful. We work alongside our educators and our partners to develop our courses to create the best outcomes for young people.

Natalie Moore

COO

Freddie Norton

Head of Education & Engagement

Heather Picov

CEO

Verity Williams

Head of Finance (on Maternity Leave)

Amy Thomas

Finance & Operations Assistant

Donna Hay

Senior Learning Manager

Tayler Kirk

Senior Education & Engagement Manager

Matt Guy

Head of Fundraising & Partnerships

Our Trustees and Council Members

Our board of Trustees and Council Members play a crucial role in the governance of Apps for Good, as well as bringing a wealth of expertise to support us in an advisory capacity.