About Us

Building the diverse and inclusive tech sector of tomorrow

Our Story, Our Mission

Who we are

Apps for Good is an independent charity. Since 2010 we’ve worked with teachers to unlock the potential of over 200,000 students around the UK, and beyond, with our free technology courses.

Our courses encourage students to think about the world around them and solve the problems that they find by creating apps and products with machine learning and IoT.

We partner with large organisations to enhance the learning experience, provide opportunities for students and funding in order to remain free and accessible to as many young people as possible. We believe that this collaboration is essential to bridge education and industry.

Why we exist

Too many young people don’t have access to the skills they need to succeed in life. We support and empower educators to teach students everything they need to create a brighter future for themselves and for their community.

The tech sector is not inclusive enough, we want to ensure that the industry is open to everyone making sure it works to solve society’s biggest problems.

We are transforming computing education with our four core pillars.

AFG four pillars

Our Team

Our team is our main strength. We are supportive, collaborative, inclusive and thoughtful. We work alongside our educators and our partners to develop our courses to create the best outcomes for young people.

Nat PLaceholder

Natalie Moore

Person - Freddie Norton

Freddie Norton

Head of Education & Engagement
Heather headshot

Heather Picov

Verity Headshot

Verity Williams

Head of Finance & Operations
Amy Headshot

Amy Thomas

Finance & Operations Assistant
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Donna Hay

Senior Learning Manager
Matt Guy headshot

Matt Guy

Head of Fundraising & Partnerships
Lamar Headshot

Lamar Jn-Marie

Education & Youth Support Assistant (Internship)
Georgie Cella Headshot

Georgie Cella

Fundraising & Partnerships Manager

Work with us

If you have an interest in education and helping to inspire the next generation of digital entrepreneurs, you might be interested in working with us! See below for current opportunities to join the Apps for Good team:

Chief Executive Officer

Our Trustees and Council Members

Our board of Trustees and Council Members play a crucial role in the governance of Apps for Good, as well as bringing a wealth of expertise to support us in an advisory capacity.


Iris Lapinski


Founder, Apps for Good

Andrea Sinclair


Angel Investor
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Valerie Hannon


Board Director, The Innovation Unit

Gi Fernando

Council Member

Engineer, Investor, Entrepreneur

Reinhard Gorenflos

Council Member

Founder & CEO, Tuares Shiftung

Jim Knight

Council Member


Mohima Ahmed

Council Member

Product Manager, Jigsaw XYZ

Petros Demitriades

Council Member

Tech Entrepreneur and Executive

Charles Leadbeater

Council Member

Author and Advisor

Guilherme Collares Pereira

Council Member

International Relations Director, EDP Renewables

Jamie Brooker

Council Member

Co-Founder, Kahoot!

The partners that make Apps for Good possible

Logo - BNY Mellon 2 Logo - CEC Contentful logo Logo - Deutsche Bank Logo - HPE Logo - Jack Petchey Foundation Logo – LEGO Logo - Lightbulb Trust digital-white-background Logo - Sage Logo – SAP Logo – Spotify The Community Foundation for Ireland WCIT Logo