About Us
Building the diverse and inclusive tech sector of tomorrow
Our Story, Our Mission
Who we are
Apps for Good is an independent charity. Since 2010 we’ve worked with teachers to unlock the potential of over 200,000 students around the UK, and beyond, with our free technology courses.
Our courses encourage students to think about the world around them and solve the problems that they find by creating apps and products with machine learning and IoT.
We partner with large organisations to enhance the learning experience, provide opportunities for students and funding in order to remain free and accessible to as many young people as possible. We believe that this collaboration is essential to bridge education and industry.
Why we exist
Too many young people don’t have access to the skills they need to succeed in life. We support and empower educators to teach students everything they need to create a brighter future for themselves and for their community.
The tech sector is not inclusive enough, we want to ensure that the industry is open to everyone making sure it works to solve society’s biggest problems.
We are transforming computing education with our four core pillars.
Our Team
Our team is our main strength. We are supportive, collaborative, inclusive and thoughtful. We work alongside our educators and our partners to develop our courses to create the best outcomes for young people.
Natalie Moore
COO

Freddie Norton
Head of Education & Engagement

Heather Picov
CEO

Verity Williams
Head of Finance (on Maternity Leave)

Amy Thomas
Finance & Operations Assistant

Donna Hay
Senior Learning Manager

Tayler Kirk
Senior Education & Engagement Manager
Matt Guy
Head of Fundraising & Partnerships
Our Trustees and Council Members
Our board of Trustees and Council Members play a crucial role in the governance of Apps for Good, as well as bringing a wealth of expertise to support us in an advisory capacity.
Iris Lapinski
Chair
Founder, Apps for Good
Andrea Sinclair
Trustee
Angel Investor

Valerie Hannon
Trustee
Board Director - The Innovation Unit
Gi Fernando
Council Member
Engineer, Investor, Entrepreneur
Reinhard Gorenflos
Council Member
Founder & CEO, Tuares Shiftung
Jim Knight
Council Member
Chief Education Advisor - TES
Mohima Ahmed
Council Member
Product Manager, Jigsaw XYZ
Petros Demitriades
Council Member
Tech Entrepreneur and Executive
Charles Leadbeater
Council Member
Author and Advisor
Guilherme Collares Pereira
Council Member
International Relations Director, EDP Renewables
Jamie Brooker
Council Member
Co-Founder, Kahoot
The partners that make Apps for Good possible





