Lucinda Liu

Lucinda Liu

Product Designer at VisualDNA

United Kingdom

App dev: User experience

• I'm a design geek. I have a passion for meaningful design, innovative technology, and lifelong learning.
• I have 5 years interdisciplinary design experience 2 years UI/UX experience, created numbers of innovative products, services, interactions and experiences brought a key value to my employers.
• Possessing deep understanding across multiple areas such as technology, design, product, and business helps me craft delightful, user-friendly interface and enjoyable experience for my audience.

• I have a broad knowledge of several cutting edge consumer technologies, including web tech, mobile/tablet tech, wearable computer, gesture UI, contextual awareness, internet of things, data analytics and visualisation, etc.
• My experience in design has also enabled me to work with various industries, such as online publishing, online learning solution, data visualisation, gamification and game design.

User experience design: user research, user-centred design, persona and scenario building, user journey development, wireframes, prototyping, usability testing.

User interface design: responsive design, interaction design, information architecture, pixel perfect approach.

Branding design: art direction, branding strategy, visual identity, logo design, typography, layout, colour theory, illustration.

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