Russell Buckley

Russell Buckley

Specialist at Venture Capital Unit, UK Government

United Kingdom

Business models Marketing

The short version is that I work with the UK Government to help the cream of UK tech companies get funding from overseas. I also do angel investing via Ballpark Ventures, hold a number of advisory and Non-Exec roles and mentor startups at TechStars Accelerator. Before that, I started the incredibly successful, AdMob (now part of Google) the mobile advertising network, in Europe as its Managing Director. I'm also the ex-Global Chairman of the Mobile Marketing Association and an occasional blogger at MobHappy.

Here's a slightly longer version, if you're still with me.....

Nowadays, as well as my Government role, I'm an advisor to On Device Research, a Director of Palringo, AppearHere and PeerIndex and involved in investing and mentoring various companies, including via the TechStars Accelerator programme. I also do a fair amount of speaking about mobile, retail and the future.

Before that, I started AdMob in Europe (I was actually the first employee in the world), which was acquired by Google for $750 million in June 2010. By the time I left in March 2011, we'd served 500 Billion ads globally.

These days, I'm also something of a Twitter fiend @russellbuckley.

What else? Well, one of my most high profile roles was Marketing Director of ZagMe, a start-up specialising in location based marketing - back in 2000! We recruited 85,000 users and ran 1,500 campaigns, so wrote the book on location based marketing. Well, the free white paper anyway, which I will happily send you if you ask me for a copy.

And I'm still mobsessed.

Specialties: Mobile/cell phone
Mobile advertising
Mobile Marketing
Location based services
Startup investing
Transhumanism, Singularity and the Future

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