Calypso Harland

Calypso Harland

Founder at The Developer Lab

United Kingdom

App dev: Marketing

My marketing career started in technology 15 years ago when I got my first break; a job in Billing Systems. I proved my worth and a year later was running their marketing. Next I moved on to the buzz of Streaming Media in the midst of the boom. We ran big tradeshows all over the world, and I was driving sales and sponsorship for our most commercially successful event in London. I also helped launch a new event in Berlin and Streaming Media Europe Magazine. At the end of 2000 we sold the company for $65M.

Then under my own consultancy banner, I built up an array of tech clients from ISPs to online Publishers and launched brands and websites for close to 5 years. In 2007, I became Head of Marketing at Geo, a fibre optic network provider where I helped increase revenues from £5M to £19M which led to the company’s acquisition for £62M in 2008. The same year, I also launched the brand for a £100M EU funded network called FibreSpeed in Wales.

In 2009, I was selected to take part in a Round the World Yacht race in 2010 which was an unbelievable experience. When I returned, I successfully sourced partners for O2’s much coveted award winning Priority Moments Rewards Programme and also for Lloyds’s Contactless Payment launch in 2011 . In the last year, I’ve been spearheading marketing at software company Marmalade, a cross-platform tool used to make mobile games like Call of Duty and Draw Something. I also helped launch UTuneMe to market, a clever new radio app which uses smartphone tech to deliver audio ads targeted to listener's location and interests.

Specialties: Brand Identity Development, Business Planning and Strategy, Campaign Creation and Management, Competitive Analysis, Developer Outreach, Event Management, Film Production, Market Research, Partner Marketing and Alliance building, Product Marketing, Project Managing Website design & development, PR and Analyst Relations, SEO, SEM, Social Media

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