Valentina Rao

Valentina Rao

UX, persuasive design, gamification at Playful Pandas


App dev: User experience

LinkedIn asks my goals...

To laugh often and much; to win the respect of intelligent people and the affection of leave the world a better know even one life has breathed easier because you have lived. This is to have succeeded. (Ralph Waldo Emerson)

More concretely: I have been told I have a certain knack for foreseeing future trends, and a certain talent in following through difficult enterprises and for getting things done. I thoroughly enjoy problem-solving, in spite of all the pains it causes. Feeling cutting edge and innovative is quite important to me, and the most satisfaction is when I get to create something that is not just stylish and pleasing to the eye (which I confess, is something I care about) but especially ingenious and unprecedented.

I see gamification and playful design as part of the "package" I offer as a UX designer, together with wireframing and prototyping, sketching mockups, defining goals, describing personas, utility+usability testing, organizing focus groups, analyzing needs and potentials, identifying actions and developing triggers to behavior change.

Because the world is such a bad place already, I give preference whenever possible to projects that are socially useful or for the common good.

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Specialties: Serious games, gamification, persuasive strategies, research, project management, UX, cross media solutions, telling stories, learning fundraising

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