Christina Li

Christina Li

Lead User Experience Designer at Department for Work and Pensions (DWP)

United Kingdom

App dev: User & market insight App dev: User experience Careers talks

I'm a user designer and researcher (and a trained psychologist), with over 5 years of experience in the industry. I'm originally from Sydney, Australia and now living in my dream city- London, UK.

I'm currently working as part of a large multi-disciplinary agile team in the UK Government. Our team's goal is to transform UK's welfare reform, Universal Credit, from legislation and policy to a digital service- serving an estimated of 20 million users nationally.

In my role, I work with the business analysts, user researchers and designers to understand the policy and business requirements and perform research to gather feedback from potential users. I work with front-end and back-end developers to ensure the designs produced are technically considered, coheres to Government Digital Services' standards and are usable.

Previously, I've worked on Ubuntu Touch- designing an operating system for phone and tablet devices (21 million users), Vodafone Australia- improving and transforming online self-services (7 million users) and consulting for various clients such as resigning the websites for Parliament of Australia and Commonwealth Bank of Australia.

I'm very passionate about user research as I believe that through research and observations we gather the most insights on motivations and behaviours of our users which in turn will drive the directions of the designs.

I'd love to have a chat, but please note that I require a Tier 2 visa- work sponsorship to continue working in the UK.

- User centred design (UCD)
- User experience design (UX)
- Service design
- User research (guerilla, interviews, contextual enquiries to name a few)
- Wireframe (Axure, Omnigraffle & Visio)

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