Helen Keegan

Helen Keegan

Founder at Heroes of the Mobile Fringe

United Kingdom

User & market insight Marketing Public speaking

A retail and marcomms professional with over 20 years experience, Helen has specialised in mobile for more than 10 years and was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer.

Today, Helen is a specialist consultant in mobile marketing, advertising and media working on a wide variety of projects including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients including NewsCorp, Teletext, The English National Opera, Dagen, Egmont, BBC and Vodafone to name but a few. She also advises mobile start-ups on their business strategy and marketing efforts and helps mobile network operators and handset manufacturers with their developer relations programmes.

Helen wrote the Guide to Mobile Marketing and Advertising, published by Tanla Mobile in February 2008 and launched at Mobile World Congress that year. Helen keeps busy running events and initiatives mobile and media sectors including the Heroes of the Mobile Fringe Festival, Vodafone Mobile Clicks Awards and the Vodafone Foundation Smart Accessibility Awards. She runs the popular mobile networking event, Swedish Beers http://www.swedishbeers.org in London, San Francisco and Barcelona. Helen is invited to speak at many conferences and events both in the UK and abroad and she is a regular judge for the Meffys and the Mobile Marketing Magazine Awards. She has a regular column in Mobile Marketing Magazine and when she has time, she blogs about mobile marketing at http://www.technokitten.com and tweets regularly at http://twitter.com/technokitten

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