Graham Thorley

Graham Thorley

Head of Business Development at Switch

United Kingdom

App dev: User & market insight App dev: Marketing

• 24+ years experience in sales & marketing, brand & brand communications, business development, general & commercial management
• Primary expertise in marketing and communications, new business development and ongoing revenue generation.
• A strong customer focus and a track-record of building and growing relationships both at a corporate and individual level.
• Full departmental P&L responsibility. Significant commercial strategy development work undertaken on behalf of clients.
• Consulted on and created brand strategy and branding solutions for various businesses.
• Led internal and external stakeholder communications programmes in large and small companies, established businesses and start-ups, utilising the full media mix and across old and new media.
• Proven ability to create, negotiate and deliver commercial partnership and sponsorship contracts, their activation and successful execution.
• Experience of living and working in Europe (Spanish speaker).
• Recruited and led teams at all career stages.

Specialties: Business Development
Brand & brand communications
Marketing: strategic & tactical
Sales
Sponsorship
Genral management
Venue operations

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