App dev: Idea screening App dev: Marketing
A commercially astute marketeer from a creative background who has over 16 years of strategic marketing experience. He has a strong telecoms/FMCG background delivering brand and retail campaigns and managing customer, retailer and channel partner activations.
Early marketing agency experience was gained developing marketing brand and retail campaigns for the likes of O2, Novartis, T-Mobile, Orange, Carphone Warehouse and Cola Cola.
Roles at T-Mobile, Nokia and currently BlackBerry have given him the opportunity to gain commercial negotiating and sales skills and take a greater responsibility for the end customer proposition.
He has a track record of delivering class leading retail, channel and brand marketing projects against objectives.
Specialties: - Campaign delivery across TV, Radio, Outdoor, Online, Event
- Implementation of retail customer and channel activation
- Consumer aquisition and retention strategy
- Applications & content partnerships - pitching, negotiating, defining sepcification and delivering
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