Paul Berney

Paul Berney

Honorary Director, EMEA Board at Mobile Marketing Association

United Kingdom

App dev: Idea screening App dev: Business models App dev: Marketing Public speaking

I am a globally recognised expert in mobile marketing and am CEO of start up business focussed on education and advisory services, having worked in a unique international role for the Mobile Marketing Association for the past six years.

I spent the five years before that working in mobile marketing and became the EMEA MD of the MMA in 2008.

In total I have more than 25 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.

Since then I have been working to build mobile marketing across EMEA and latterly globally as CMO. I have presented at more than 250 events in 37 different countries to a combined audience of over 40,000 people.

Business Leader in The Marketing Society
Member of the CMO Council
Chartered Marketer with The Chartered Institute of Marketing (CIM)
Fellow of the Institute of Direct Marketing (F IDM)
Mentor in The Marketing Academy

Specialties: Mobile Marketing
Proposition Development
International Account Development
Business Development

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