App dev: User & market insight App dev: Marketing Careers talks
Claire Twohill, a marketing, communications and content expert joined Havas Worldwide London as the Head of Social Media in 2011. During this time Claire set up the Cupola Lab, the digital offering that sits at the heart of Havas Worldwide London.
Over the course of her career, Claire has led teams that have marketed, written and produced content for companies including You Tube, Google, Hitachi, Chivas Regal, Roche, Sennheiser and Travelodge.
Before joining Havas Worldwide London Claire worked at the social media agency Social Fuel (2009) where she oversaw key company accounts including Dulux, Reckitt Benckiser and Roche helping them to engage their internal and external audiences through social media. Previously she worked at the creative agency Brand Fuel (2005) where she specialised in formulating integrated digital communication strategies for clients. During this time Claire gained invaluable experience in measuring the success and effectiveness of digital campaigns.
Her extensive experience developing and launching brands (market positioning, launch
strategy and brand development) in the social space means that she is in high demand
and frequently asked to speak to the media and business groups across the UK about
Claire holds a degree from Bath University (2003) and is an associate member of The
Chartered Institute of Marketing.
Specialties: Digital communication strategies, market positioning, launch strategy and brand development, social media
Currently working with the IPA to set up a social media Steering Group, on the IAB Social Media Council and was the only UK judge on the international 2012 Bees Awards http://beesawards.com/bees/2012/jury
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