Sarah Drummond

Sarah Drummond

CycleHack at Co-founder and Director

United Kingdom

App dev: User & market insight App dev: User experience App dev: Business models App dev: Marketing Public speaking

Sarah is the co-founder and Managing Director at Snook, a service design and innovation agency in Scotland. She focuses on making social change happen by re-thinking public services from a human perspective. With an unwavering belief in people power and their ability to solve problems in collaboration with government she is known for her openness and dedication to using design to solve complex problems.

With a Masters degree in product design and innovation from the Glasgow School of Art, Sarah was one of the first cohort of designers to work internally with Skills Development Scotland, working on digital learning platforms for young people and producing a thesis on "Embedding Design in the Public Sector" documents this work and details a framework for embedding design within organisations.

As an awardee of a Google Fellowship, she thrives on leading technology for good ideas. Her work challenges the role of design within the public sector, as the winner of the first Scottish Social Innovation Camp Sarah is ambitiously challenging the way governments operate and make policies through initiatives such as MyPolice.

Sarah is currently leading Cyclehack, a global event taking place in 35 cities around the world in 2015 looking at how we can reduce the barriers to cycling and Dearest Scotland an apolitical initiative asking citizens to write a letter to the future of Scotland which will culminate in a published book in 2015.

In collaboration with Young Scot, Sarah set up The Matter, a programme for young people that teaches them how to research, design and publish their own newspaper in response to a question set by an authority or organisation. To date there has been six issues published with clients from Edinburgh and Stirling Council and NHS Greater Glasgow and Clyde on issues from bullying to sexual health.

Specialties: service design, research, ethnography, planning, strategy, leader, management, oragnisational, branding, graphic, film, thinking

Join the global movement

We are building a global generation of problem solvers and makers. Join the Apps for Good movement and help us change education forever.

Apps for Good Expert registration