Multidisciplinary profile balancing psychological, ethnographic and design perspectives —as pertaining to UX— with strong analytical, strategic and conceptual skills. "Out of the box" User Experience strategist and designer enriching the UX approach by a significant background on digital / cross-channel strategy, smart business model generation and smart service design.
User Centred Design methodologies applied to the envisioning of live-changing / disruptive digital solutions. This covers the common practice of user testing, user observations, co-creation, online survey, participative design, card sorting, personas & scenarios, wire-framing and user journeys as well as digital, engagement and brand strategy experience.
Over the last 5 years leading and managing UX, digital strategy, social innovation and citizen service design projects within Business and/or IT consulting companies. I prior founded and managed a social entrepreneurship project for 3 years (2005-2008) and performed marketing strategy, art direction and graphic design functions within advertising agencies, audio-visual, fashion and music production companies in Barcelona, Madrid and New York.
Finance, healthcare, tourism and telecom industries; government (UE organisms as well as welfare, culture and education); international non-profit and non-governmental organizations (NGOs, private foundations and social innovation projects).
Bachelor in Advertising and Public Relations, an MA in Direct and Digital Marketing as well as a Postgraduate in NGO BA. I pursued additional education on AI, Usability, UX, digital marketing tools, graphic design, web design, digital photography, classical music and music production.
Empathize with/understanding people for the envisioning and design of human-centred live-changing breath-taking solutions especially related to smart business models and service design with/for citizens.
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